Running a business takes a plethora of knowledge. When running a small business, it’s easy to get lost in daily operational woes. Novice small business owners will frequently embark on their new venture without having a full grasp of the financial aspects of the business—how will seasonality affect growth, how to avoid stagnation and how can market fluctuations impact revenue? In many instances, the small business owner may even make his or her personal financial security a secondary objective in their day-to-day activities. It’s absolutely critical for a small business owner to understand his or her grasp on financial literacy.