Who is your ideal/target audience? What are the best channels and strategies to market your product? How will you differentiate your product or service from your competitors? How do you plan to scale six months, twelve months, twenty-four months from now? If you cannot answer these questions clearly, succinctly, and effectively enough, it’s very likely that your business is suffering for it. These are questions that must be answered not just at the outset of building a business, but repeatedly and consistently as your organization and understanding evolves with markets, technology, and the times. An actionable, thorough, and detailed business plan provides the answer to these questions and many more - and is critical to providing clarity and direction for yourself and others who invest their time, energy, or dollars in your business.